Monday, August 31, 2015

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

Mobile - ClickZ
Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement
Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.
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New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

Mobile - ClickZ
New York Times Capitalizes on 'Mobile Moments' for Tailored Ads
To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day.
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Facebook Unveils Dynamic Retargeting Tools at #CZLSF

Mobile - ClickZ
Facebook Unveils Dynamic Retargeting Tools at #CZLSF
During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem.
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VIDEO: Context Is Our Kingdom, Says MasterCard

Mobile - ClickZ
VIDEO: Context Is Our Kingdom, Says MasterCard
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all.
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Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

Mobile - ClickZ
Why Retailers Will Embrace the New Mobile Consumer This Holiday Season
Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season.
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Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

Mobile - ClickZ
Tumblr Helps Mobile Developers Distribute Content with In-App Sharing
At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content.
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Mobile Advertising and Its Original Medium

Mobile - ClickZ
Mobile Advertising and Its Original Medium
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
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Finding Your SEO Cheerleaders

SEO - ClickZ
Finding Your SEO Cheerleaders
Maximizing the benefits of search engine optimization begins when integrating it across departments.
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Align SEO and Social Marketing Practices Inside Your Company

SEO - ClickZ
Align SEO and Social Marketing Practices Inside Your Company
In today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy.
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A Beginner’s Guide to Mobile SEO

SEO - ClickZ
A Beginner’s Guide to Mobile SEO
SEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips.
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Google Authorship: Another Chapter Closes

SEO - ClickZ
Google Authorship: Another Chapter Closes
Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next.
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Baidu's New Logo Offering Will Enhance SEO

SEO - ClickZ
Baidu's New Logo Offering Will Enhance SEO
A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China?
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6 Tips for Sequencing Your Marketing Content

SEO - ClickZ
6 Tips for Sequencing Your Marketing Content
Sequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ultimately leading to a purchase or conversion.
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37 SEO Experts Those in the Know Follow

SEO - ClickZ
37 SEO Experts Those in the Know Follow
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
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Navigating the Great Firewall of China

SEO - ClickZ
Navigating the Great Firewall of China
Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Firewall works the same way.
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Android Wear now works with iPhones

Official Google Blog
Android Wear now works with iPhones
When you wear something every day, you want to be sure it really works for you. That’s why Android Wear offers countless design choices, so you can find the watch that fits your style. Want a round watch with a more classic look? Feel like a new watch band? How about changing things up every day with watch faces from artists and designers? With Android Wear you can do all of that. And now, Android Wear watches work with iPhones.

Android Wear for iOS is rolling out today. Just pair your iPhone (iPhone 5, 5c, 5s, 6, or 6 Plus running iOS 8.2+) with an Android Wear watch to bring simple and helpful information right to your wrist:

Get your info at a glance: Check important info like phone calls, messages, and notifications from your favorite apps. Android Wear features always-on displays, so you’ll never have to move your wrist to wake up your watch.Follow your fitness: Set fitness goals, and get daily and weekly views of your progress. Your watch automatically tracks walking and running, and even measures your heart rate.Save time with smart help: Receive timely tips like when to leave for appointments, current traffic info, and flight status. Just say “Ok Google” to ask questions like “Is it going to rain in London tomorrow?” or create to-dos with “Remind me to pack an umbrella.”

Today, Android Wear for iOS works with the LG Watch Urbane. All future Android Wear watches, including those from Huawei (pictured above), Asus, and Motorola will also support iOS, so stay tuned for more.

Dr. Seuss once said: “Today you are You, that is truer than true. There is no one alive who is Youer than You.” We agree. So whoever You are, and whatever You like—Android Wear lets you wear what you want.

Posted by David Singleton, Director of Engineering, Android Wear
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An update on CSV download scripts

Google Webmaster Central Blog
An update on CSV download scripts

With the new Search Analytics API, it's now time to gradually say goodbye to the old CSV download scripts for information on queries & rankings. We'll be turning off access to these downloads on October 20, 2015.

These download scripts have helped various sites & tools to get information on queries, impressions, clicks, and rankings over the years. However, they didn't use the new Search Analytics data, and relied on the deprecated Client Login API.

Farewell, CSV downloads, you've served us (and many webmasters!) well, but it's time to move on. We're already seeing lots of usage with the new API. Are you already doing something neat with the API? Let us know in the comments!

Posted by John Mueller, Webmaster Trends (and query, impression, & click trends) Analyst
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5 Tools For Finding High-Value Long-Tail Keywords

Ppc - Search Engine Watch
5 Tools For Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help you find them.
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The Importance of Repurposing Content

SEO - ClickZ
The Importance of Repurposing Content
Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect of your content marketing efforts.
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Google Webmaster Central Blog

With the new Search Analytics API, it's now time to gradually say goodbye to the old CSV download scripts for information on queries & rankings. We'll be turning off access to these downloads on October 20, 2015.

These download scripts have helped various sites & tools to get information on queries, impressions, clicks, and rankings over the years. However, they didn't use the new Search Analytics data, and relied on the deprecated Client Login API.

Farewell, CSV downloads, you've served us (and many webmasters!) well, but it's time to move on. We're already seeing lots of usage with the new API. Are you already doing something neat with the API? Let us know in the comments!

Posted by John Mueller, Webmaster Trends (and query, impression, & click trends) Analyst
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The Importance of SEO for Mobile

SEO - ClickZ
The Importance of SEO for Mobile
It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results.
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Parallax Scrolling and SEO: What You Should Know Before Designing a Website

SEO - ClickZ
Parallax Scrolling and SEO: What You Should Know Before Designing a Website
Parallax websites look great when done properly, but need to be well structured to maintain search channels, and remain user-friendly.
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The Future of Agency SEO

SEO - ClickZ
The Future of Agency SEO
As SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop.
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Chinese Market Data Trends for Baidu and 360

SEO - ClickZ
Chinese Market Data Trends for Baidu and 360
Analyzing data from China's two biggest search engines is the best way for online marketers to understand Chinese market trends and Chinese search engine user behavior.
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5 SEO Strategies That Will Still Work in 2015

SEO - ClickZ
5 SEO Strategies That Will Still Work in 2015
SEO is not dead, but you will have to do things differently in the coming year.
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Sunday, August 30, 2015

10 Must-Have Paid SEO Tools

SEO - ClickZ
10 Must-Have Paid SEO Tools
Although they require an investment, it can very well be worth it, as these 10 tools can help you improve your search marketing efforts.
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