Saturday, March 26, 2016

Pay Per Click Help http://freepayperclickaudits.blogspot.com/

3-26-16 1:30 PM PDT

Pay Per Click Help http://freepayperclickaudits.blogspot.com/









The most comprehensive Pay Per Click help and Pay Per Click Marketing help on Internet over 1500 posts of helpful information from all reliable sources including Google Adwords Bog. 

Enhancing the Google Display Network with new innovations-Inside Adwords

3-26-16 1:23 AM PDT




Enhancing the Google Display Network with new innovations



Inside AdWords
Enhancing the Google Display Network with new innovations
Consumers have higher expectations than ever because of mobile — they want everything right, and they want everything right away. To connect with consumers in the intent-rich moments when they want to buy, find or do something, marketers are increasingly turning to programmatic advertising — which uses data and technology to reach the right person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand.

Today we’re introducing several tools that further enhance what the GDN offers for display advertisers.

More transparency: take action with AdWords audience insights
When you understand your customers well — like their age, location, and interests — you can make more informed decisions about your marketing programs. AdWords audience insights give advertisers aggregate information about people on your remarketing lists, including demographics, interests, locations, and device usage.1 Since these reports are available right in AdWords, you can quickly and easily take action on the insights. For example, if most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic. Learn more.
Example: AdWords audience insights shows 30% of customers on this remarketing list are 25-34 years old
compared to an average of 19.9% in the US.
BASE, a Belgian telecommunications company, used AdWords audience insights and discovered cycling enthusiasts were twice as likely as the average customer to buy a mobile phone subscription. Based on this insight, BASE engaged with cycling enthusiasts on the GDN and doubled its conversions. BASE now uses AdWords audience insights to inform its campaigns, online and offline.

Sony PlayStation discovered classical music enthusiasts were likely to engage with its brand using AdWords audience insights. Sony then connected with this audience on the GDN and drove a 31% higher view-through rate than with its average affinity audience. This allowed Sony to capture more views for its budget. Now, Sony uses AdWords audience insights to uncover the best audiences for its new campaigns.

More accountability: the GDN is going 100% viewable
Most display ads — 56% in fact — never had a chance to be viewed because they were below the fold, scrolled out of view, or in a background tab. Soon, we’ll make the GDN one of the only media platforms where advertisers don’t pay for an ad impression unless it was viewable. This means your media dollars will only be spent where they can have impact. In the next few months, all campaigns that buy on a CPM basis will be upgraded to be viewable CPM (vCPM).

More impact: a fresh approach to dynamic remarketing ads
People use devices of varying shapes and sizes, engaging with content that can be horizontal, vertical, tapped, swiped or pinched. This means ads must be flexible so they can show across varying placements. Today, we introduced enhancements to dynamic remarketing so ads can be automatically re-shaped and re-sized to fit all device types. Ads are also touched up to look great on any mobile or desktop site, or app. For example, if your logo is predominantly blue and yellow, AdWords may use these colors to shade the border and background of your ad. We’ll even try out varying color combinations and use the ones that drive the best performance. As always, you have control to make changes to these selections based on your personal style and preferences.

Meeting consumer expectations requires technology to answer their needs the moment they have them, wherever they are, whatever kind of device or screen they are using. Programmatic advertising ensures that brands are there in those important moments when decisions are made and preferences are shaped. Our hope is that the GDN brings this enterprise-level technology to all advertisers so you can be there at the moments when it matters most for your brand.

Posted by Brad Bender, VP of Product Management, Google Display Network
1 All insights are based on anonymized, aggregated data.

An Email Marketer’s Guide to Smart Automation

3-26-16 12:35 PM PDT




An Email Marketer’s Guide to Smart Automation




https://www.clickz.com/clickz/column/2427114/an-email-marketers-guide-to-smart-automation?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ClickZExperts+%28ClickZ+-+Columns%29

According to a recent study by Epsilon, triggered email messages see over 70 percent higher open rates with click rates 152 percent higher than standard bulk messages. Those are some eye-opening results, but some marketers are still hesitant to embrace automation, primarily from fear of it seeming too impersonal or complicated to set up. The reality is that automation makes it easier to send more targeted, personalized messages and actually saves tons of time once it’s set up.
Here’s our handy guide to getting big results from email automation right away.

Use Strategic Lead Magnets to Attract the Right Subscribers

Tying email sign-ups to strong lead magnets is a tried and true way to build lists, but it’s also a great way to determine customer interest. Instead of offering an enticing magnet with universal appeal – say, an Amazon gift card – try a product-specific offer or content piece your audience can use right away. That way, you’ll know you’ve got a strong list full of subscribers eager to hear more.

Create Long-Term Relationships with a Warm Welcome

You don’t want to toss new leads into the deep end by delivering content that will only make sense to long-term subscribers. Instead, create a series of welcome emails that introduce what your brand’s all about. For example, a brand selling a product or service could offer customer testimonials, helpful content, and special offers before jumping straight to the hard sell. And a nonprofit will want to share their mission, success stories, and future goals before jumping straight into donation talk. A good welcome series seamlessly integrates new subscribers into your larger brand audience.

Add a Personal Touch to Your Lead Nurturing

It seems counterintuitive to say that automation, with the images of robots and gears it evokes, can help personalize communication but that’s absolutely the case. Jupiter Research shows that customized emails drive 18 percent more revenue than general blasts. Want an easy example? Set up a simple date-based trigger to send an automated email that celebrates birthdays and anniversaries with a special offer. It takes virtually no time at all to set up and your audience will appreciate that you remembered their special day. And don’t forget to automate a thank you email to show your appreciation once they take advantage of the special offer.

Make Unsubscribing as Easy as Subscribing

A difficult unsubscribe process is not only frustrating, but it makes it much more likely that those frustrated subscribers will mark you as spam. Plus, making it easy for people to unsubscribe will help make sure your email list is healthy and full of engaged subscribers. So an easy opt-out link isn’t a bad thing. Just make sure to include plenty of links to social media so consumers can find you if they want to come back.

Keep a Close Eye on Your Results

Of course, it’s extremely important to avoid setting and forgetting your automated emails. Even if you have a system that’s working, constant testing and monitoring your results are key to ensuring that it keeps humming along successfully. Because every audience is different, varying lead magnets, send times, and subject lines is crucial for maintaining strong relationships with both new and existing customers. You’ll also find out which content is resonating with different segments of your audience. And serving better content not only means more engaged subscribers who look forward to hearing from you, but also, more conversions.
Get more helpful automation tips.

YouTube Goes to the Movies Google Ad Agency Blog


3-26-16 12:30 PM PDT



FROM 

 

Agency Blog



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With the Oscars® upon us this weekend, the competition is fierce. Will this finally be Leonardo DiCaprio’s year? Who will take home the Oscar for Best Picture?
As the world gets ready for Hollywood’s biggest night of the year, we partnered with Pixability to analyze the characteristics of the movie space on YouTube, where viewers are watching and engaging with their favorite film content. Here are some of the findings:
The Movie Space on YouTube
People are tuning in to YouTube to watch all types of movie content, across all genres. Of the top movie content on YouTube, trailers are the most popular followed by clips and reviews.1 And, among those trailers, fantasy trailers have the most user engagement, including likes, comments, and shares, followed by action trailers.1
“Most internet platforms feature marketing as interruption, while YouTube remains a platform of engagement for advertisers promoting content. It is still, by far, the go-to destination for people who want to find the latest movie trailers,” said Rob Davis, Executive Director of Social and Content at OgilvyOne.
Trailers are a great way for studios and other creators to tell their stories and get moviegoers excited. Pixability found that fans are significantly amplifying the conversation by posting their favorite trailers on their own YouTube channels, generating nearly as many views and engagements as studio content.1
Not surprisingly, Pixability also found that publishing of movie content peaks on YouTube during the summer blockbuster and holiday seasons,1 which is also when awards season kicks into high gear.1
YouTube Movie Trailers Leaderboard: Oscars 2016
With the Oscars just a few days away, we also took a look at how fans engaged with the eight best picture nominees on YouTube.  In 2015, the top performing trailers from each nominee have collectively been watched over 200 million minutes on YouTube -- that’s over 3.3 million hours,2 or the equivalent of nearly a million Oscar telecasts. So, which of the nominees walks away with the top spot according to fans on YouTube?


And the envelope goes to.... “The Revenant," which took home the #1 spot from YouTube viewers on our Oscar Trailers Leaderboard. Mad Max: Fury Road and The Martian followed.2


For the full list, grab some popcorn and visit Think with Google.


 1. Pixability, all time global data (2005 - Feb 2016)
2. YouTube Analytics. For nominees with more than one trailer in 2015, the most popular trailer was counted. Ranked in order of views including studio channels and some of the most popular trailer aggregators. Videos uploaded between January 1, 2015 and December 31, 2015. Global views from YouTube Analytics as of February 14, 2016.

With the Oscars® upon us this weekend, the competition is fierce. Will this finally be Leonardo DiCaprio’s year? Who will take home the Oscar for Best Picture?
As the world gets ready for Hollywood’s biggest night of the year, we partnered with Pixability to analyze the characteristics of the movie space on YouTube, where viewers are watching and engaging with their favorite film content. Here are some of the findings:
The Movie Space on YouTube
People are tuning in to YouTube to watch all types of movie content, across all genres. Of the top movie content on YouTube, trailers are the most popular followed by clips and reviews.1 And, among those trailers, fantasy trailers have the most user engagement, including likes, comments, and shares, followed by action trailers.1
“Most internet platforms feature marketing as interruption, while YouTube remains a platform of engagement for advertisers promoting content. It is still, by far, the go-to destination for people who want to find the latest movie trailers,” said Rob Davis, Executive Director of Social and Content at OgilvyOne.
Trailers are a great way for studios and other creators to tell their stories and get moviegoers excited. Pixability found that fans are significantly amplifying the conversation by posting their favorite trailers on their own YouTube channels, generating nearly as many views and engagements as studio content.1
Not surprisingly, Pixability also found that publishing of movie content peaks on YouTube during the summer blockbuster and holiday seasons,1 which is also when awards season kicks into high gear.1
YouTube Movie Trailers Leaderboard: Oscars 2016
With the Oscars just a few days away, we also took a look at how fans engaged with the eight best picture nominees on YouTube.  In 2015, the top performing trailers from each nominee have collectively been watched over 200 million minutes on YouTube -- that’s over 3.3 million hours,2 or the equivalent of nearly a million Oscar telecasts. So, which of the nominees walks away with the top spot according to fans on YouTube?


And the envelope goes to.... “The Revenant," which took home the #1 spot from YouTube viewers on our Oscar Trailers Leaderboard. Mad Max: Fury Road and The Martian followed.2


For the full list, grab some popcorn and visit Think with Google.


 1. Pixability, all time global data (2005 - Feb 2016)
2. YouTube Analytics. For nominees with more than one trailer in 2015, the most popular trailer was counted. Ranked in order of views including studio channels and some of the most popular trailer aggregators. Videos uploaded between January 1, 2015 and December 31, 2015. Global views from YouTube Analytics as of February 14, 2016.