8-3-15 9:33am PST
I think things have been the same for PPC Advertising as stated before you do the necessary steps like getting a Adwords Pay Per Click Audits from a Company that has a proven track record for Adwords Pay Per Click Campaigns, if someone does it themselves wit a lack of resources the outcome will be as it had been before, the stronger Campaign wins the Business.
Brian M Rye Blog Author
Paid Search - ClickZ
The New Media Meritocracy
Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all media: paid, earned and owned.